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What happens in an internet minute?

Post Author Take1 / February 18th 2015


If you’re one of the increasing number of people who browse the internet via a smart phone rather than a computer then the chances are you’re reading this blog on your phone right now. As you look down at your state-of-the-art touch screen smart phone that holds your entire life in your pocket it can be hard to think of a time before mobile phones and the internet.

Moore’s Law

In 1965 Gordon Moore, the co-founder of Intel, first stated that throughout the history of computing the number of transistors on circuits doubles every two years. Moore’s Law has held true for the last 50 years and has successfully predicted the incredible advancements we’ve made in mobile technology.

The last few years in particular have seen further significant technological developments in the broadcast industry, as well as a phenomenal growth in the volume of hours of video streamed via the internet. The way in which we use mobile technology has resulted in many media companies now considering the impact of “Big Data” on their businesses, and ultimately how this shapes their strategy going forward.

Big Data

“Big Data” is a modern buzzword used to describe a massive volume of structured and unstructured data that is so large it is difficult to process using traditional database and software techniques. It poses challenges for companies including analysis, capture, curation, search, sharing, storage, transfer, visualisation, and information privacy.

“Data, it’s said, is the new oil, but people spend a lot more time collecting and hoarding it than employing it usefully.” – Anthony Rose, CTO of Zeebox.

In order to understand the true impact of big data on business we must take a look at what actually happens during an internet minute…

The infographic above is based on the average internet minute in 2013, and of course in the last year or so things have changed even further. However, we can see that already by 2013 there was a hell of a lot of data packed into an internet minute. Some of the key areas of big data include:

  • YouTube – 1.3 million video views and 30 hours of video uploaded
  • Google – more than 2 million searches performed
  • Facebook – 277,000 logins and 6 million views
  • Twitter – 320 new accounts created and 100,000 tweets posted
  • Amazon - $83,000 in sales
  • In 2013 the number of networked devices was equal to the global population, and in 2015 that number is set to double.

 “It is worth remembering that there is seven times more short form video going through the Internet than long form. This tells us something about the way in which viewers consume video on new platforms.” – David Abraham, CEO Channel 4

In the last few years the UK TV market has evolved considerably, with the emergence of cloud based services in various sections of the market. The speed at which various service providers have adopted cloud based technologies into the content lifecycle has varied greatly, but here at Take 1 our transcription services could offer the glue that binds the various sectors of the broadcast market together. Our process supports end-to-end file based workflows and drives cost efficiency throughout the entire content lifecycle.



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